Cryptocurrency exchange CoinDCX has appointed Bollywood superstar Amitabh Bachchan as its first-ever brand ambassador. Having launched his own NFT collection recently the actor will now raise crypto awareness across India.
Big B will be the face of a new campaign, which will focus on popularizing crypto as an asset class. As per CoinDCX observation, Indian investors have recently taken a liking to invest in crypto, but still, there is a requirement for raising awareness on safe crypto investments.
It's worth noting that CoinDCX recently became India’s first crypto unicorn after raising $90M in its Series C funding round led by Facebook co-founder Eduardo Saverin’s B Capital Group.
Since Bachchan has a strong mass appeal the exchange is confident the megastar will help it reach a wider audience. Through megastar, the exchange will look to convey that it is at the forefront when it comes to the safety of its users and being compliant with all the regulations. The brand also aims to educate prospective users about the crypto space.
"We are honoured to have Bachchan as our brand ambassador. Being a crypto investor himself and having launched his own NFT (non-fungible token) recently, Bachchan is well-versed with the crypto space. His knowledge will prove valuable in building trust and credibility amongst new users. We are certain that his association with CoinDCX will help bring greater visibility to the world of crypto and develop a strong brand recall for us," Sumit Gupta, co-founder & CEO, CoinDCX.
CoinDCX estimates that the crypto sector in India is worth over $2 trillion and is set to increase further with more with millions of Indians emerging as early adopters of the crypto asset class.
To improve the confidence and credibility of the country's rapidly growing cryptocurrency and digital asset industry, in August, CoinDCX also joined the Advertising Standards Council of India (ASCI), a voluntary self-regulatory organization of the advertising industry.
National Association of Software and Services Companies (Nasscom) recently projected India’s crypto market to reach up to $241 million by 2030.
The exchange also recently rolled out an awareness campaign and ‘Happy Day Rewards’ campaign, started on Sept 19 and ends on October 15, 2021. All new users who buy their first cryptocurrency from the platform during this period are eligible for the reward campaign. Winners will be selected every day via lucky draws.
